Are you still wondering how AI – what I call “assisted intelligence” – can help you sell more homes? With all the hype about AI, where does “the rubber meet the road”; and how can you make it work for you to engage more buyers, create a more dynamic customer experience, and close more sales?
This week we will discuss an AI marketing tool called “Win Probability”, a tool so useful that we’ve incorporated it into MhCRM.
“Win Probability” uses AI to predict the likelihood of a deal closing based on various factors, many of which are invisible to the salesperson. It provides a percentage score for each deal, indicating its probability of being won, helping businesses prioritize leads and optimize their sales efforts.
1. What it is:
- AI-powered:
MhCRM’s Win Probability uses machine learning to analyze historical data and real-time information to determine how likely a deal is to close.
- Lead-specific:
The score is calculated for each individual lead within your sales pipeline, providing a clear picture of its potential.
- Percentage-based:
The win probability is displayed as a percentage, with higher percentages indicating a greater chance of winning.
2. How it works: Win Probability is based on:
- Historical data:
The system analyzes past deals that were marked as won or lost to identify patterns and trends.
- Real-time data:
Factors like email engagement, website visits, and other interactions
- Deal stage:
As a lead progresses through the stages of your pipeline, the probability increases
3. How this benefits you:
- Prioritization:
By identifying deals with higher win probabilities, sales professionals can focus their efforts on the most promising opportunities, the ones most likely to purchase a home, potentially leading to increased revenue.
- Resource Allocation:
Knowing which leads are more likely to close – and where those leads came from – allows businesses to allocate resources (time, effort, marketing spend) more effectively.
- Performance Analysis:
Win Probability can be used to analyze sales performance, identify areas for improvement, and refine sales strategies.
- Pipeline Management:
You can sort leads within a stage by their win probability, allowing for better management of your sales pipeline.
Yes, AI is rapidly becoming an essential tool for MH sales. It’s being used with great effect today, and those companies that take advantage of it are realizing an immediate competitive advantage. That’s why companies like MerlinAI and yes, MhCRM, are being embraced by manufacturers, retailers, communities and homebuilders. To see MhCRM’s Win Probability in action, contact us at MhCRM.com and request a demo today.
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