Every time a homebuyer interacts with your company, they form an impression. They visit your website to look for a home. If they can easily find what they are looking for, and if the pictures they see are inspiring and professional, they will have a good experience. If, when they […]
Two sales professionals come into the office every day at 9am. They each sit at their respective desks busily working with customers until closing time. At the end of the day, one has delivered three quotes, followed up with seven prospects and taken two new deposits. The other one… hasn’t. […]
Each of us has only three resources we can invest: time, energy, or money. When you’re investing your money, you’re likely cautious and give it some thought. After all, you worked hard for that money and want to invest it well. Are you as deliberate when it comes to your […]
“Thank you for your inquiry. Someone will respond within 24 hours.” While this may seem like a reasonable response time, it’s worth asking: when someone submits a form on your website requesting information, how quickly do they actually expect a response? Failing to meet customer expectations in this area can […]
Where is the conversation with your buyer taking place? The REAL conversation begins before you’re even aware that they exist, and long before they’ve visited your model or sales center. It takes place online – on your website and on social media. We hear a lot about our online presence. […]
It is a scary time to be a homebuyer. Media reports tell buyers that home prices are outrageously high; that interest rates are through the roof; that the economy is collapsing – that the sky is falling, and the world is going to end! So, it’s no wonder homebuyers approach […]
FACT: 70% of new home salespeople have never experienced sales during a downturn, and many owners and sales managers have never led a team through slow times. That means that the majority of us may be ill-prepared for what’s coming – and we “don’t know what we don’t know.” When […]
In slower times, we all need to keep an eye on our spending, cutting back on non-essentials to keep the business afloat. But what about your marketing? The fewer leads that are coming in, the more you need to market! Now is when you need to step up your lead […]
You’ve heard of “Buyer’s Remorse?” Well, today, that’s likely to be buyers who are remorseful that they didn’t buy a year ago when interest rates were down! So, they may be thinking they’ve missed the boat in terms of finding real value in their purchase. Help them see otherwise! If […]
Yes, the market is full of fear and uncertainty. Yes, selling and getting buyers qualified is harder today than it was last year, and there will be some that simply can’t buy. But there are many that can, and they are desperate for your help. As interest rates and housing […]