“We are in the AI era which is challenging what’s possible. It’s enabling us to think about serving customers in entirely new ways. And that means building a platform that is going to think with you, advise you, hopefully inspire you, as well as take on work for you so that you can press the bounds of what’s possible in your marketing.”
- Kevin Martin, Software Innovator
AI – it’s all the buzz. But is it all that? Is it the next essential technology; will it be impossible to compete without it? Can it really do our jobs better than we can?
Honestly, that day will come. But it’s not today. Yes, AI can help you get more done, in many cases in less time and with greater efficiency. And it will replace some jobs (clerks; bank tellers; etc.), but it may never replace you. Projections are that broad use of AI will actually increase demand for jobs in construction and sales.
If you think of AI as assisted intelligence, rather than artificial intelligence, it begins to make more sense. AI, then, is a tool you can wield to attack the jobs you do to get more done, do the ‘math’ and counting, keep track of who needs a follow up call – or your inventory, and even craft an automated email response to a customer.
So, as a retailer, homebuilder, or community manager, how can you put AI to use quickly? Here are some things that AI is literally tailor-made to address:
- Efficient Project Management: AI can streamline project schedules, resource allocation, and workflow optimization, ensuring projects are completed on time and within budget.
- Enhanced Design and Planning: AI tools can assist in designing efficient floor plans, optimizing space utilization, and even predicting market trends to align designs with future demand.
- Cost Reduction: AI can analyze data to identify cost-saving opportunities, compare vendor pricing, optimize procurement processes, and track inventory. For communities, it can predict maintenance and infrastructure needs, thus reducing overall project costs.
- Improved Sustainability: AI can help integrate sustainable practices by analyzing environmental data, suggesting eco-friendly materials, and optimizing energy usage within communities and individual homes.
- Enhanced Customer Experience: AI-powered information gathering via chatbots, personalized recommendations based on customer preferences, and predictive maintenance alerts can enhance the buying and living experience for homeowners.
This is just the tip of what will be a rapidly-growing iceberg. AI-powered ERPs, such as MerlinAI, are already making a difference for manufacturers, retailers and developers, and that will only increase. Next, we’ll consider how AI is changing how we market and sell our homes, and how MhCRM is employing AI to optimize the sales process.
