A few months ago, I pulled onto a car lot and was greeted by an eager young man. During the test drive I asked him how long he’d been with the dealership. “This is my second day”, he responded, and his first stab at sales. When I asked him what training he was given, he […]
In the digital age, it’s too easy to think that having an up-to-date website and social media presence is all the marketing you need. Yes, those are vital tools in your marketing arsenal, but they need to deliver the right message to the right prospects at the right time. And the right message changes regularly […]
Read More… from Why You Need A Marketing Calendar & How to Create One
“Sir, the warranty is for one year, NOT one year and one day.” That was the response from the Whirlpool service representative to my request for assistance. I’m sure it made her feel vindicated and powerful to deliver such a weighty proclamation, but it was not at all helpful. In fact, that comment completely and […]
Artificial Intelligence is everywhere. It’s on your phone and devices. It is embedded in your web browser, search engines and social media. It’s changing how we find and use information, and in many cases, our daily behaviors. Sales & Marketing teams are scrambling to learn how to use AI in their sales processes to better […]
With newer forms of communication gaining ground, such as text messaging, WhatsApp, and social media DMs, you’d think that ‘old fashioned’ email marketing would be fading out, right? Wrong! Studies show that when communicating with prospects and buyers, email is still the most used and requested form of communication. On the other hand, government regulations […]
Read More… from MH Marketing: Email Strategies that Generate Sales
In the 1970s, with the advent of personal computing, we entered what has been called the Information Age. But over the past 50 years, we’ve moved well beyond information. Today, data is king. This can be overwhelming. In 2025, it’s estimated we’ll see 181 zettabytes (181 billion terabytes) of data created. That’s an increase of […]
Read More… from How AI Turns Marketing Data into New Home Sales
Are you still wondering how AI – what I call “assisted intelligence” – can help you sell more homes? With all the hype about AI, where does “the rubber meet the road”; and how can you make it work for you to engage more buyers, create a more dynamic customer experience, and close more sales? […]
“We are in the AI era which is challenging what’s possible. It’s enabling us to think about serving customers in entirely new ways. And that means building a platform that is going to think with you, advise you, hopefully inspire you, as well as take on work for you so that you can press the […]
“I’ve got too much to do. I wish I could just clone myself so I could get more done.” That thought probably goes through your mind every day. Well, I don’t have any medical breakthroughs for you, but I do have a practical alternative – It’s called sales automation, and it’s something that will help […]
Read More… from Sales Tip #10: Automate Everything to Enhance CX
Where are the majority of your leads coming from? For most, it’s obvious: they come from your website and social media. Statistically, well over 95% of your buyers first engage with you online. So, the goal is to get those prospects off their devices and into your model home. There are a couple of wrinkles […]