In the 1970s, with the advent of personal computing, we entered what has been called the Information Age. But over the past 50 years, we’ve moved well beyond information. Today, data is king. This can be overwhelming. In 2025, it’s estimated we’ll see 181 zettabytes (181 billion terabytes) of data created. That’s an increase of […]
Read More… from How AI Turns Marketing Data into New Home Sales
Are you still wondering how AI – what I call “assisted intelligence” – can help you sell more homes? With all the hype about AI, where does “the rubber meet the road”; and how can you make it work for you to engage more buyers, create a more dynamic customer experience, and close more sales? […]
“We are in the AI era which is challenging what’s possible. It’s enabling us to think about serving customers in entirely new ways. And that means building a platform that is going to think with you, advise you, hopefully inspire you, as well as take on work for you so that you can press the […]
“I’ve got too much to do. I wish I could just clone myself so I could get more done.” That thought probably goes through your mind every day. Well, I don’t have any medical breakthroughs for you, but I do have a practical alternative – It’s called sales automation, and it’s something that will help […]
Read More… from Sales Tip #10: Automate Everything to Enhance CX
Where are the majority of your leads coming from? For most, it’s obvious: they come from your website and social media. Statistically, well over 95% of your buyers first engage with you online. So, the goal is to get those prospects off their devices and into your model home. There are a couple of wrinkles […]
Buyers are somewhat fickle – they make their purchasing decisions based on the present, not always the future. An example: when gas prices are high, people buy for economy; when prices are low, they buy for power. This is a generality, but true, and it applies to home purchases, too. When times are great, homebuyers […]
It is a scary time to be a homebuyer. Media reports tell buyers that home prices are outrageously high; that interest rates are through the roof; that the economy is collapsing – that the sky is falling and the world is going to end! So, it’s no wonder that homebuyers approach you with fear, uncertainty, […]
Read More… from Give Buyers What They Want – Answers & Confidence
70% of new home salespeople have never experienced sales during a downturn, and many owners and sales managers have never led a team through slow times. That means that the majority of us may be ill-prepared for what’s coming—and we “don’t know what we don’t know.” When we don’t know what’s coming and how to […]
Yes, the market is full of fear and uncertainty. Yes, selling and getting buyers qualified is harder today than it was in the past, and there will be some that simply can’t buy. But there are many that can, and they are desperate for your help. As interest rates and housing prices continue to rise, […]
Read More… from PMA: Even in a Challenging Market, People Need Homes!
Every time a homebuyer interacts with your company, they form an impression. They visit your website to look for a home. If they can easily find what they are looking for, and if the pictures they see are inspiring and professional, they will have a good experience. If, when they call you, they are greeted […]