How Special Sales Events and Open Houses Can Turn More Shoppers into Buyers Getting prospective buyers off of their couches and into your sales center can be challenging. But getting them there is only half the battle. The real opportunity comes from creating an environment that motivates shoppers to take the next step toward purchasing […]
Here we are now in 2026 – well into the AI age of communications, where just about everything about how we connect with people has changed from what we had mastered just months ago. We like to think that Sales and Marketing themselves have changed with the methods and means. But in essence, they haven’t. […]
Read More… from The Five Essential Steps to Doubling Your Sales
CRMs – Contact Relationship Management tools – have been a go-to tool for top sales performers for decades. Why? Because they help you organize your work to get more done in less time. Less time per prospect means you can help more prospects get into their new homes. If you are not using a CRM, […]
Read More… from 5 Ways your CRM can Double Your Sales… and your Income!
A few months ago, I pulled onto a car lot and was greeted by an eager young man. During the test drive I asked him how long he’d been with the dealership. “This is my second day”, he responded, and his first stab at sales. When I asked him what training he was given, he […]
In the digital age, it’s too easy to think that having an up-to-date website and social media presence is all the marketing you need. Yes, those are vital tools in your marketing arsenal, but they need to deliver the right message to the right prospects at the right time. And the right message changes regularly […]
Read More… from Why You Need A Marketing Calendar & How to Create One
“Sir, the warranty is for one year, NOT one year and one day.” That was the response from the Whirlpool service representative to my request for assistance. I’m sure it made her feel vindicated and powerful to deliver such a weighty proclamation, but it was not at all helpful. In fact, that comment completely and […]
Artificial Intelligence is everywhere. It’s on your phone and devices. It is embedded in your web browser, search engines and social media. It’s changing how we find and use information, and in many cases, our daily behaviors. Sales & Marketing teams are scrambling to learn how to use AI in their sales processes to better […]
With newer forms of communication gaining ground, such as text messaging, WhatsApp, and social media DMs, you’d think that ‘old fashioned’ email marketing would be fading out, right? Wrong! Studies show that when communicating with prospects and buyers, email is still the most used and requested form of communication. On the other hand, government regulations […]
Read More… from MH Marketing: Email Strategies that Generate Sales
In the 1970s, with the advent of personal computing, we entered what has been called the Information Age. But over the past 50 years, we’ve moved well beyond information. Today, data is king. This can be overwhelming. In 2025, it’s estimated we’ll see 181 zettabytes (181 billion terabytes) of data created. That’s an increase of […]
Read More… from How AI Turns Marketing Data into New Home Sales
Are you still wondering how AI – what I call “assisted intelligence” – can help you sell more homes? With all the hype about AI, where does “the rubber meet the road”; and how can you make it work for you to engage more buyers, create a more dynamic customer experience, and close more sales? […]