“Sir, the warranty is for one year, NOT one year and one day.” That was the response from the Whirlpool service representative to my request for assistance. I’m sure it made her feel vindicated and powerful to deliver such a weighty proclamation, but it was not at all helpful. In […]
Artificial Intelligence is everywhere. It’s on your phone and devices. It is embedded in your web browser, search engines and social media. It’s changing how we find and use information, and in many cases, our daily behaviors. Sales & Marketing teams are scrambling to learn how to use AI in […]
With newer forms of communication gaining ground, such as text messaging, WhatsApp, and social media DMs, you’d think that ‘old fashioned’ email marketing would be fading out, right? Wrong! Studies show that when communicating with prospects and buyers, email is still the most used and requested form of communication. On […]
Read More… from MH Marketing: Email Strategies that Generate Sales
In the 1970s, with the advent of personal computing, we entered what has been called the Information Age. But over the past 50 years, we’ve moved well beyond information. Today, data is king. This can be overwhelming. In 2025, it’s estimated we’ll see 181 zettabytes (181 billion terabytes) of data […]
Read More… from How AI Turns Marketing Data into New Home Sales
Are you still wondering how AI – what I call “assisted intelligence” – can help you sell more homes? With all the hype about AI, where does “the rubber meet the road”; and how can you make it work for you to engage more buyers, create a more dynamic customer […]
“We are in the AI era which is challenging what’s possible. It’s enabling us to think about serving customers in entirely new ways. And that means building a platform that is going to think with you, advise you, hopefully inspire you, as well as take on work for you so […]
“I’ve got too much to do. I wish I could just clone myself so I could get more done.” That thought probably goes through your mind every day. Well, I don’t have any medical breakthroughs for you, but I do have a practical alternative – It’s called sales automation, and […]
Read More… from Sales Tip #10: Automate Everything to Enhance CX
Where are the majority of your leads coming from? For most, it’s obvious: they come from your website and social media. Statistically, well over 95% of your buyers first engage with you online. So, the goal is to get those prospects off their devices and into your model home. There […]
Buyers are somewhat fickle – they make their purchasing decisions based on the present, not always the future. An example: when gas prices are high, people buy for economy; when prices are low, they buy for power. This is a generality, but true, and it applies to home purchases, too. […]
It is a scary time to be a homebuyer. Media reports tell buyers that home prices are outrageously high; that interest rates are through the roof; that the economy is collapsing – that the sky is falling and the world is going to end! So, it’s no wonder that homebuyers […]
Read More… from Give Buyers What They Want – Answers & Confidence