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Sales Management & Reporting

What’s Killing Your Sales?

What’s the #1 threat to your sales productivity? Answer: No clearly defined process to convert prospects into buyers. Or, to put it bluntly, your follow-up sucks! In times like these, a seller’s market, you might not think that a process is needed. You might be selling everything you have and […]

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Sales Management & Reporting

Are You Measuring Efforts, Actions, Or Results

Everyone I know in the MH business is busy. Most are busier than they’ve ever been. That’s usually a good thing, if the efforts are producing the right results. The effort is the amount of energy we expend. Actions are the things we spend that energy on. Results are what […]

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Time & Task Management

The #1 Killer of Sales

How do you accomplish anything worthwhile? Simple: commitment, perseverance… and a consistent routine. Routine: doing the right things the same way every time until they become habitual and streamlined. But what eats up a salesperson’s time and energy, getting in the way of productivity and killing sales? Doing the WRONG […]

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Selling Skills

Referral Sales – The Pinnacle of Lifetime Customer Value

Referrals. Word-of Mouth-advertising. This is the foundation that every successful business is built upon.  And it’s never been more vital than now. After all, social media is just the latest rendition of referral marketing. If you can do just two things – 1) get consistent referral sales and 2) manage […]

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Sales Management & Reporting

The CRM Myth

Customer Relationship Management systems (CRM) are nothing new; they predate the Internet and computers, going all the way back to handwritten ledgers (remember Rolodex?) But today, CRM systems are being touted as the end-all to increasing sales. The fact is, they aren’t. Don’t get me wrong, you absolutely must have […]

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Marketing

3 Steps To Turn Marketing Into Money

“Because the purpose of business is to create a customer, the business enterprise has two — and only two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” — Peter Drucker Marketing, which is […]

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Sales Management & Reporting

4 Reasons Why You Need An Automated Sales System

This morning I helped another retailer install and implement an automated CRM system. They did so begrudgingly; with the thought right up until we turned it on that what they had been doing was working “just fine”. Whether you realize it or not, your business is made up of a […]

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