How Fast Do You Respond to a New Lead

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“Thank you for your inquiry. Someone will respond within 24 hours.” While this may seem like a reasonable response time, it’s worth asking: when someone submits a form on your website requesting information, how quickly do they actually expect a response?

Failing to meet customer expectations in this area can be a missed opportunity. Numerous studies have consistently shown the critical importance of rapid response. Specifically, responding to new leads within 5 minutes can increase the likelihood of converting that lead into a conversation by 21 times compared to calling just 30 minutes later. If you wait even an hour, chances are the potential customer has moved on to find someone who can respond more promptly.

These statistics may be daunting, but they’re crucial for businesses looking to optimize lead conversion. Surprisingly, 63% of companies fall short in this area, responding too slowly to new leads. The good news is that improving your response time isn’t as difficult as it may seem. It requires focus, commitment, and a strategic approach towards automation.

Incorporating automated response systems can significantly reduce the time it takes to acknowledge a lead. Automation doesn’t mean losing the personal touch; it’s about ensuring that potential customers feel heard and valued immediately. Even a simple automated acknowledgment can make a big difference.

But it’s not just about the initial response. The follow-up process needs to be just as swift. Setting up a system that alerts your sales team instantly when a new lead comes in can help. Training your team to prioritize these leads and respond quickly is equally important.

Remember, speed to lead is crucial, but it’s the quality of the interaction that follows which truly makes the difference. Ensuring your team is equipped with the right tools and training to engage effectively with leads is key. Quick response times paired with meaningful interactions are the recipe for converting leads into loyal customers.

For more insights on how to effectively increase your speed to lead and make the most out of every inquiry, watch this video. It’s not just about being fast; it’s about being smart and responsive in your approach to new business opportunities.”

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Scott Stroud

Scott Stroud is CRM Program Director for MhCRM, the only automated CRM for the MH industry. Scott is the co-author of Managing Your Business With 7 Key Numbers, available at, and The Complete Guide to Marketing and Selling New Homes. Scott is a regular speaker at MH national and state events and a key contributor to He can be reached at or at (606) 416-2078.
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