Author: Scott Stroud

About Scott Stroud: Scott Stroud is CRM Program Director for MhCRM, the only automated CRM for the MH industry. Scott is the co-author of Managing Your Business With 7 Key Numbers, available at BuilderBooks.com, and The Complete Guide to Marketing and Selling New Homes. Scott is a regular speaker at MH national and state events and a key contributor to LearnMH.com. He can be reached at scott@mhcrm.com or at (606) 416-2078.

Posts by Scott Stroud

3 Steps To Turn Marketing Into Money

Posted on August 16, 2021 (May 8, 2024)

“Because the purpose of business is to create a customer, the business enterprise has two — and only two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” — Peter Drucker Marketing, which is the act of attracting and […]

4 Reasons Why You Need An Automated Sales System

Posted on August 16, 2021 (May 8, 2024)

This morning I helped another retailer install and implement an automated CRM system. They did so begrudgingly; with the thought right up until we turned it on that what they had been doing was working “just fine”. Whether you realize it or not, your business is made up of a series of processes — things […]